The Diagnostic/15 questions

Your outbound engine,
scored out of 100.

Everyone else in your inbox has a take about outbound. We hand you a graded verdict on your own engine.

7 pillars scored, one number, and the first 3 fixes in the order to do them. It takes 5 minutes and costs nothing.

Free · No account · Your address only after you see the score

Louis and Edouard ran outbound at Pigment from $0.7M to $100M+ ARR. We still run this for a living, which is why the score is not a take.

Engine ScoreSample engine — Series B

0of 100

We have seen this 61 many times. Your data is fine. Nobody is using it.

Hover a pillar to read its one-line verdict

Questions

Time

5 minutes

Pillars scored

Price

Free

Account needed

None

The 7 pillars

An engine breaks in 7 places.

Tools rotate every 18 months. These do not. Each pillar is scored out of 10, and the 3 you score worst on become your first 3 fixes.

01Market mapWhether you can say why a company is on the listA TAM export nobody on the team trusts

02DataCoverage, freshness, and who owns a wrong fieldEnrichment that half-works and is never audited

03SignalsWhat actually happens downstream when one firesSignals bought, then landing nowhere

04MessageWhen the sequence was last rewritten, and against whatCopy that converted 2 years ago and is now furniture

05PersonalisationWhether the offer changes, or only the first lineA personal opener in front of a generic ask

06WorkflowHow many BDRs use the workflow ops built for themAdoption assumed, never measured

07MeasurementWhether you can name the pillar that moved reply rateReply rate reported, causes unknown

An outbound engine drawn as seven hairline modules joined by arrows, mirrored on a vertical axis

Fig. 1 — the engine, end to end

Nobody draws their engine, so nobody sees where it breaks. Every arrow above is a handover, and a handover is where reply rate quietly goes.

How the Diagnostic runs

Answer 15 questions

One question per screen, 4 options, single tap. “We don’t do this yet” and “I don’t know” are honest answers, and they score better than a flattering guess.

We grade the engine

About 10 seconds, with the work named as it happens. Your answers are scored pillar by pillar against the playbook we ran at Pigment.

You get a verdict

An Engine Score out of 100, all 7 pillars scored, and the first 3 fixes with a 30-day plan in the order to do them.

What you get

A number for your engine, and 7 pillar scores beside it.
The first 3 fixes, named, in the order to do them.
A 30-day plan by email, and a link you can forward.

What you never get

No hooks, no “agree?”, no course funnel behind the score.
No sponsor deciding which tool we praise this fortnight.
No sales call dressed as an audit. The verdict is the product.

Open/15 questions

Score your engine out of 100.

15 questions, 5 minutes, free, and no account. One tap each, and "we don't do this yet" is an honest answer.

Score your engine — 5 minutes→